indicated that for almost any meal preparation, people wanted
a cheese that would melt
easily, blend easily, spread easily.
also indicated that any cheese that could do all of these
things must not be "natural."
challenge, therefore, was to persuade the prospect that
this "cooking cheese" is, indeed, "all natural."
big part of this challenge was addressed by a jar that was
painted to look like crockery, with a lid that looked like
being a dollar more than Cheez Whiz, Spoonery Cheese significantly
outscored Cheez Whiz in "value for the money."
package design won the national Cleo Award for the "Best
Food Package" in the U.S. in the year it was introduced.
TV commercial that introduced this product holds the record
for the highest day after recall of any commercial ever
Land O' Lakes.